Fine Fair - Frozen Division of Al Seer Group was started in Apr’2005 to cater the Demands on Poultry products in Lower Gulf. Currently Division has more than 100 professionally trained people and servicing Lower Gulf markets mainly to co-operative societies, Hyper markets, A class, Lower Trade, Hotels and Catering Channels.
Our Principal Al Watania poultry is the largest of its kind in Middle East and the First Company to obtain ISO 9001 from the International Standards Organization as well as having HACCP/SQF 2000. And our poultry products are 100% Hallal.
Products
Whole Chicken:
Al-Watania Frozen Chicken whose category has been considered for years as the best choice for millions of international consumers. However, its twelve-month validity time from production date is based on international quality standards and available in different sizes from 600gms-1500gms with fresh production dates.
Eggs:
Al-Watania Eggs are tasty and available on all over the markets with different sizes from 45-50gms to 65-70gms.Three-month validity time from production Must be stored with an environment with 70% humidity and a room temperature between 4 and 7 degrees centigrade.
Chicken Products: Burger, Breaded Burgers, Nuggets, Schnitzels, Chicken Franks
Chicken Parts: Drumstick, Wings, breast, Legs and Thighs.
People
People are our greatest asset. We value and reward loyalty, performance and dedication. We have open communication channels across the division and maintain an open door policy. We believe teamwork and team building is our main focus. We encourage teamwork, delegate responsibilities and empower people. A team of more than 40 sales man and Merchandisers manage the various markets across the country. Our cash vans are operating in all the markets and these vans use hand held palm tops to process the orders and to replenish their stocks. Our Cash Van fleet includes trucks of various sizes and tonnage that can transport cool and frozen products
Our Policy
We are committed to provide quality poultry products and service to our customers and also we are committed to maintain and developing our business so that it consistently reaches our customers’ expectations.
We will achieve this by:
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Providing a full range of quality poultry products.
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Placing those products on the market at a price and quality that represent value for money.
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Consistently communicating with our customers in all aspects of all production process to ensure our products are nutritionally sound and safe for the consumer
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Continue to train and develop our staff to ensure they remain focused on these objectives
