Al Seer Group

Al Seer Group (ASG) formed in 1961, is among the oldest and largest operators in the Lower Gulf (UAE & Oman) with capabilities to cover all types of Retail and Away from Home clients. This has made Al Seer a formidable player in the UAE with revenue doubling between 2003 and 2006.

Al Seer Group is proud to associate itself with 90+ partners and truly believes that it has the capabilities to live up to their Sales and Distribution requirements now and in to the future.

Al Seer Group LLC. is the parent entity for Al Seer Trading Agencies, Fine Fair, Arabian Oasis Food Company, Al Seer Food Services, Agencies & Trading & Al Seer Oman.

Al Seer Group LLC., (ASG) is owned by Mr. Ali Saeed Albwardy. He also heads the board as Chairman, with Mr. Philip d’Abo as Managing Director and Mr. Fouad Touckly as CEO for the entire Sales and Distribution businesses.

The absence of external shareholding makes the decision making process easier and quicker. The hierarchy structure is flat in nature and therefore ensures that each and every member of the business is hands-on and in touch with the core of the businesses.

Each of the Distribution entities has comprehensive presence and facilities; i.e. offices, warehouses, resident employees, resident supervisors and cash vans across all emirates of UAE and Oman. IT facilities (SAP & BIW) have remote connectivity across all locations to ensure availability of real time information access, leading to immediate execution.

Most of the senior management staff has hard core FMCG experience, well rounded off by the current learning’s, skills and understanding of the distribution business. This ensures that we are in perfect sync with all our FMCG partners.

We believe in investing for the future in people and technology. In this time and age, we feel it is absolutely imperative to implant latest technologies to drive the business and conduct continuous in-house and outsourced training and development programs for our personnel. All said and done, simplicity is the way we conduct business and prefer to “walk the talk” and remain a truly learning organization.